In the last issue we talked about what niche marketing is.
In this issue we are going to go over some of the
differences between niche marketing and internet marketing.
Comparing niche marketing and an internet marketing niche
is equivalent to comparing apples with oranges. Apples and
oranges are both fruit. Niche marketing and an internet
marketing niche are both forms of internet marketing but as
different as apples are from oranges.
As we went over in the last email the term niche marketing
means selling a specific product to a specific type of
buyer. There are far less competitive niches than the
internet marketing niche.
Most niche markets are more open to the latest marketing
strategies, as well. Small niche markets are not over
stocked with gurus and wise men and are much easier for the
beginning marketer to break into. A niche market allows you
to promote your own niche product or that of a niche
affiliate product.
There is a niche market for anything and everything you can
imagine. All it takes to break into a niche market is a
good idea, a good product created by you or someone else
that will appeal to certain people, some advertising and
the desire to succeed.
The internet marketing niche, on the other hand, means that
you will be promoting your own internet marketing product.
This is a very crowded field and really difficult to break
into.
It's a world filled with gurus and wise men who have been
playing and winning the game for a long time. This doesn't
mean that it is impossible to cash in on the internet
marketing niche because, of course, you can. It is a world
still built on demand and that means that if you have a
product that can compete and if you have the willingness to
play hard ball with the big boys then you can succeed at
the internet marketing niche game. Just be aware that there
are easier niche market nuts to crack.
Thursday, May 13, 2010
First Niche Marketing Basics Issue (Pt 1)
Welcome to the first of Issue Niche Marketing Basics.
In each issue of Niche Marketing Basics you will learn
valuable information on how you can get the best results
from your niche marketing efforts.
In this first issue I want to start by asking you a
question.
What is Niche Marketing?
We hear the term thrown around a lot, but unless you really
understand what niche marketing is you will have a very
hard time being successful at it!
The word 'niche' is defined as: "A special area of demand
for a product or service". 'Marketing' is defined as: "The
opportunity to buy or sell". If you put the two words
together, niche marketing means buying or selling a product
or service in a special area of demand. All that really
means is that a product or service is being sold to the
people who are most interested in that particular product
or service and not to the world in general.
Often times big business uses niche marketing. For example,
a company that makes computers and computer accessories
might advertise all-in-one copy/printer/scanners to the
home computer user while at the same time advertising
single function machines to large businesses.
One of the things that make niche marketing so attractive
to sellers is that their advertising budgets go further. It
costs less to advertise to a specialized market than it
does to advertise to a broader market.
Niche marketing must be designed to meet the unique needs
of the targeted audience. Niche marketers must tailor their
product to meet those unique needs. If, for example, you
have designed a product to make gourmet cooking easy enough
for the untrained professional to do it, those who want to
be gourmet cooks will be most interested in your product.
Those who like to eat out would not.
In essence, niche marketing is selling a product or service
to those who want or need the product the most.
Finding the right niche for what you have to sell isn't
really all that difficult. Just think about who the people
are who would be most interested in what you have to sell.
Before you decide which niche market to dive into you will
need to do a little research. You will want to make sure
that the market is easily defined and reachable. You will
also want to find out what your potential customer likes
to do and read.
- What kind of trade articles or books do they read?
- Do they have clubs or are members of particular
organizations?
- Does the group have an insane passion for their hobby or
topic of interest?
- Do they eat, sleep, and breathe their hobby?
- Do they actively seek more information related to their
subject?
Ask yourself, is the market small enough that you won't
have to many competitors, but still large enough for you to
make a good profit?
Most of all does the market have the money to spend?
Doing research related to these questions will help you
pick the perfect niche to market to. In future issues we
will go more into how you can research and pick profitable
niches. In the mean time keep the questions above in mind
when your are trying to choose a new niche market.
Look for your next issue soon...
In each issue of Niche Marketing Basics you will learn
valuable information on how you can get the best results
from your niche marketing efforts.
In this first issue I want to start by asking you a
question.
What is Niche Marketing?
We hear the term thrown around a lot, but unless you really
understand what niche marketing is you will have a very
hard time being successful at it!
The word 'niche' is defined as: "A special area of demand
for a product or service". 'Marketing' is defined as: "The
opportunity to buy or sell". If you put the two words
together, niche marketing means buying or selling a product
or service in a special area of demand. All that really
means is that a product or service is being sold to the
people who are most interested in that particular product
or service and not to the world in general.
Often times big business uses niche marketing. For example,
a company that makes computers and computer accessories
might advertise all-in-one copy/printer/scanners to the
home computer user while at the same time advertising
single function machines to large businesses.
One of the things that make niche marketing so attractive
to sellers is that their advertising budgets go further. It
costs less to advertise to a specialized market than it
does to advertise to a broader market.
Niche marketing must be designed to meet the unique needs
of the targeted audience. Niche marketers must tailor their
product to meet those unique needs. If, for example, you
have designed a product to make gourmet cooking easy enough
for the untrained professional to do it, those who want to
be gourmet cooks will be most interested in your product.
Those who like to eat out would not.
In essence, niche marketing is selling a product or service
to those who want or need the product the most.
Finding the right niche for what you have to sell isn't
really all that difficult. Just think about who the people
are who would be most interested in what you have to sell.
Before you decide which niche market to dive into you will
need to do a little research. You will want to make sure
that the market is easily defined and reachable. You will
also want to find out what your potential customer likes
to do and read.
- What kind of trade articles or books do they read?
- Do they have clubs or are members of particular
organizations?
- Does the group have an insane passion for their hobby or
topic of interest?
- Do they eat, sleep, and breathe their hobby?
- Do they actively seek more information related to their
subject?
Ask yourself, is the market small enough that you won't
have to many competitors, but still large enough for you to
make a good profit?
Most of all does the market have the money to spend?
Doing research related to these questions will help you
pick the perfect niche to market to. In future issues we
will go more into how you can research and pick profitable
niches. In the mean time keep the questions above in mind
when your are trying to choose a new niche market.
Look for your next issue soon...
Tuesday, May 11, 2010
Finding Niches, Buyers and Profits
One of the toughest areas to understand, for the new Internet
Marketer, is finding a niche and profiting from it. There are
the challenges of competition, saturation, "freebie seekers"
vs. buyers, seasonal trends, customer profiles, prices to
charge, etc. Even the matter of what day of the week to make
an offer is different from market to market.
Market research begins with finding a ready pool of buyers.
It's relatively easy to attract people to a source of
information, if it's free. Driving hungry buyers, with wads
of cash to spend right now, to an offer they "don't refuse"
is a skill that takes knowledge and practice. It all starts
with locating active buyers. Never make the mistake of trying
to sell something that people don't want. Go to where people
are already spending money and help them spend some more.
The best place for the novice to begin (and the expert to
expand) is people who are desperate. Here's an example: if
you have a wretchedly painful toothache for long enough, even
a phobia about dentists won't stop you from finding one and
getting help. You certainly won't mind paying a premium for
an immediate appointment and quick relief. Now, consider all
the painful, embarrassing, obsessive, nagging problems that
people have, from physical challenges to greed for money,
from lonely hearts to acne scars.
If you can find an affiliate program for a product or service
that caters to such a buyer, or you can create one yourself,
you have the makings of a niche market that will pay top
dollar for your solution. Remember, these people are either
hurting or greedy and have a powerful emotional drive to
spend NOW. There is one rule you need to follow with this
type of market - deliver the goods. In fact, make a point of
over delivering on your promises to them. You'll create a
customer that will happily send more customers your way, via
word of mouth advertising or your own affiliate program for
your product or service.
Beyond desperate buyers, there are the folks with money to
burn and a need for the best. Some of the most profitable
online businesses serve rich individuals (and companies with
big budgets) with exclusive products and services. One pair
of designer sunglasses can retail for thousands of dollars.
One corporate account for holiday gift giving can net you
enough money to buy as many pairs of designer sunglasses as
you could possibly want. Consider the luxury market when
investigating niches. The amount of money spent in these
niches is disproportionately large, when compared to the
total amount of money spent online.
Finally, there's your personal passion. If you love fishing,
needlework, dogs, rock climbing, post cards or any of the
hobbies and interests that appeal to other people, there's a
way to "monetize" that hobby for fun and profit. You can
create an Authority site, a monthly membership site, deliver
products and services in your niche or simply blog about it
and put up advertising that appeals to your readers. By
exploring the Internet for others who share your passion (and
are making a buck doing it), you can begin to develop an idea
that could become an excellent source of income for you.
The bottom line in Market Research is locating a market of
buyers FIRST. Don't put the cart before the horse, here. You
may have what you think is the greatest idea since the
invention of round, wheel-like thingies, but will sadly
discover that no one wants to buy one from you. Find the
river of money first and bring a bucket.
Marketer, is finding a niche and profiting from it. There are
the challenges of competition, saturation, "freebie seekers"
vs. buyers, seasonal trends, customer profiles, prices to
charge, etc. Even the matter of what day of the week to make
an offer is different from market to market.
Market research begins with finding a ready pool of buyers.
It's relatively easy to attract people to a source of
information, if it's free. Driving hungry buyers, with wads
of cash to spend right now, to an offer they "don't refuse"
is a skill that takes knowledge and practice. It all starts
with locating active buyers. Never make the mistake of trying
to sell something that people don't want. Go to where people
are already spending money and help them spend some more.
The best place for the novice to begin (and the expert to
expand) is people who are desperate. Here's an example: if
you have a wretchedly painful toothache for long enough, even
a phobia about dentists won't stop you from finding one and
getting help. You certainly won't mind paying a premium for
an immediate appointment and quick relief. Now, consider all
the painful, embarrassing, obsessive, nagging problems that
people have, from physical challenges to greed for money,
from lonely hearts to acne scars.
If you can find an affiliate program for a product or service
that caters to such a buyer, or you can create one yourself,
you have the makings of a niche market that will pay top
dollar for your solution. Remember, these people are either
hurting or greedy and have a powerful emotional drive to
spend NOW. There is one rule you need to follow with this
type of market - deliver the goods. In fact, make a point of
over delivering on your promises to them. You'll create a
customer that will happily send more customers your way, via
word of mouth advertising or your own affiliate program for
your product or service.
Beyond desperate buyers, there are the folks with money to
burn and a need for the best. Some of the most profitable
online businesses serve rich individuals (and companies with
big budgets) with exclusive products and services. One pair
of designer sunglasses can retail for thousands of dollars.
One corporate account for holiday gift giving can net you
enough money to buy as many pairs of designer sunglasses as
you could possibly want. Consider the luxury market when
investigating niches. The amount of money spent in these
niches is disproportionately large, when compared to the
total amount of money spent online.
Finally, there's your personal passion. If you love fishing,
needlework, dogs, rock climbing, post cards or any of the
hobbies and interests that appeal to other people, there's a
way to "monetize" that hobby for fun and profit. You can
create an Authority site, a monthly membership site, deliver
products and services in your niche or simply blog about it
and put up advertising that appeals to your readers. By
exploring the Internet for others who share your passion (and
are making a buck doing it), you can begin to develop an idea
that could become an excellent source of income for you.
The bottom line in Market Research is locating a market of
buyers FIRST. Don't put the cart before the horse, here. You
may have what you think is the greatest idea since the
invention of round, wheel-like thingies, but will sadly
discover that no one wants to buy one from you. Find the
river of money first and bring a bucket.
Monday, May 10, 2010
For website traffic, this works like crazy...
Have you ever wondered why you are not seeing any results after
spending hours putting up a website and developing a product or
trying to promote affiliate products?
Have you ever wondered what the one key is to increasing your
income online?
The answer to your question is simply...
TRAFFIC!
http://clicks.aweber.com/y/ct/?l=7phOw&m=1ZeU.qlNKs7Wtn&b=fGE66yenjD2WfqOBRdWEHg
Plain and simple without traffic a website will fail.
It is not rocket science, it is just plain fact. You can have the
best looking website and the best concept ever online, but with no
visitors to the site the website cannot produce anything for you.
You need actual people looking at your offer and your website for it
to do anything for you. If you want to increase your profits on an
existing website one of the tried and true things you can do is to
increase traffic.
So it is safe to say that we all agree that a website needs traffic
to succeed online and if you want to make more than you are
currently making online then you need more traffic.
You Not Only Need Traffic, You Need the RIGHT KIND of Traffic
Period, end of story...
http://clicks.aweber.com/y/ct/?l=7phOw&m=1ZeU.qlNKs7Wtn&b=fGE66yenjD2WfqOBRdWEHg
Read on to learn how you can start getting targeted traffic on
demand to your website and offers so you can start seeing more
profits fast!
Inside this special 10 part video training you'll discover...
How to compete and beat the biggest websites online with absolutely
no advertising budget!
My secret system and process for generating targeted traffic to your
website within 24 hours!
Proven SEO strategies that only the most seasoned SEO professionals
are aware of.
My list of special websites that you should be using to drive
massive traffic and how to leverage them for massive online traffic.
One viral marketing strategy very few marketers even use and how you
can tap into this for massive traffic.
A strategy that most people associate with promoting an offline
business, but if you actually take this method online the results
are amazing for increasing your traffic!
How to properly repurpose your content to create a massive influx of
cash-in-hand website visitors nearly begging to become your next
customer.
The process for using a secret website to find and gain massive back
links from up and coming powerful websites.
A simple 5 minute strategy for creating an effective online video
that will pull website visitors to your site like a magnet.
Plus much, much more!
For more info, go here now:
http://clicks.aweber.com/y/ct/?l=7phOw&m=1ZeU.qlNKs7Wtn&b=fGE66yenjD2WfqOBRdWEHg
spending hours putting up a website and developing a product or
trying to promote affiliate products?
Have you ever wondered what the one key is to increasing your
income online?
The answer to your question is simply...
TRAFFIC!
http://clicks.aweber.com/y/ct/?l=7phOw&m=1ZeU.qlNKs7Wtn&b=fGE66yenjD2WfqOBRdWEHg
Plain and simple without traffic a website will fail.
It is not rocket science, it is just plain fact. You can have the
best looking website and the best concept ever online, but with no
visitors to the site the website cannot produce anything for you.
You need actual people looking at your offer and your website for it
to do anything for you. If you want to increase your profits on an
existing website one of the tried and true things you can do is to
increase traffic.
So it is safe to say that we all agree that a website needs traffic
to succeed online and if you want to make more than you are
currently making online then you need more traffic.
You Not Only Need Traffic, You Need the RIGHT KIND of Traffic
Period, end of story...
http://clicks.aweber.com/y/ct/?l=7phOw&m=1ZeU.qlNKs7Wtn&b=fGE66yenjD2WfqOBRdWEHg
Read on to learn how you can start getting targeted traffic on
demand to your website and offers so you can start seeing more
profits fast!
Inside this special 10 part video training you'll discover...
How to compete and beat the biggest websites online with absolutely
no advertising budget!
My secret system and process for generating targeted traffic to your
website within 24 hours!
Proven SEO strategies that only the most seasoned SEO professionals
are aware of.
My list of special websites that you should be using to drive
massive traffic and how to leverage them for massive online traffic.
One viral marketing strategy very few marketers even use and how you
can tap into this for massive traffic.
A strategy that most people associate with promoting an offline
business, but if you actually take this method online the results
are amazing for increasing your traffic!
How to properly repurpose your content to create a massive influx of
cash-in-hand website visitors nearly begging to become your next
customer.
The process for using a secret website to find and gain massive back
links from up and coming powerful websites.
A simple 5 minute strategy for creating an effective online video
that will pull website visitors to your site like a magnet.
Plus much, much more!
For more info, go here now:
http://clicks.aweber.com/y/ct/?l=7phOw&m=1ZeU.qlNKs7Wtn&b=fGE66yenjD2WfqOBRdWEHg
Subscribe to:
Posts (Atom)
